Tuesday, November 16, 2004

The Cereal Life
Sunday's New York Times contained a hard-hitting expose on... cereal. Fascinating, really. Apparently people like to eat it. But in the article, there was something of interest... UPenn, my alma mater, is building a restaurant called Cereality, which serves nothing but bowls of cereal. 30 types of cereal, 34 toppings, 3 types of milk... and a whopping $4 a bowl (basically the same price supermarkets charge for a box), all served by pajama-clad "cereologists." A visit to their website shows that the store looks like a Jamba Juice. How this possibly fits in the center of West Philly, competing against trucks serving $3 cheesesteaks, is beyond me. But hey, if Philadelphians can pay $100 for a kobe-beef-and-foie-gras cheesesteak, I guess they can spend $4 on a single bowl of cereal.

No comments: