Saturday, September 09, 2006

TRL Moment of the Week
Did the show sink to a new low on Friday by introducing a mascot, the TRL Jackass, to randomly give out $1,000 of back-to-school cash to kids in the audience? Or was it an ingenious ploy to gain viewership? Or was it a subtle but brilliant marketing ploy to remind people about the upcoming Jackass: Number Two movie*, in theaters September 22nd and distributed by MTV Films (we certainly didn't call it the TRL Donkey...)? Only time will tell.

* Note: Saw a screening of this about 6 weeks ago, and I honestly can't remember the last time I laughed so hard at a movie. The shit they do is unreal! And I promise, this recommendation has nothing to do with my being employed by MTV.

1 comment:

T said...

Nothing at MTV is subtle OR brilliant.