Happy Half-Birthday to me...

In commercials for Gatorade, why does the ad read Is It In You? when the voice-over specifically says Is It In You? Doesn't make sense...

The press conference introducing A-rod as a Yankee was very exciting, but they're always too diplomatic. When asked if he had anything to say to the Red Sox, why couldn't he say, "Screw you, Boston... you're going down"? You know that's what he was thinking...